Advanced Strategy - Btg Case

EXECUTIVE MBA 2006 ADVANCED STRATEGY Prof. DORA RIZZUTO Take Home terminal Student: Agustin David executive Summary The present essay stresss to consider the current strategic built in bed of BTG ExpoTrans genus Argentina S.A., a logistics alliance catering to the export/ event foodstuff for fairs and exhibitions, international freight forwarding and special cargo ships services. BTG ExpoTrans is a subsidiary friendship of and a joint endanger initiatory between Transpack Argentina S.A. and BTG Messe Spedition GmbH. Founded in 1999, the company has undergo an irritable process of growth, due primarily to the decline in fairs and exhibitions in Argentina between the years 2001 to 2003. During that period, BTG was forced to seek untried markets and develop service offerings that were not part of its warmheartedness trade of logistics for fairs and exhibitions. In that time, the company became the primary export company for the Transpack Group, specializ ing in art and antiquities export. To date, the company has achieved a lukewarm sparing and pecuniary position, ensuring its financial autonomy, but with very low dough margins. The reasons for BTG’s current position can be attributed to an absence of correct strategic planning, inadequate managerial leadership and corporate last.

prone this context, the Board of BTG has decided to “re-launch” the company, hire new forethought and instruct a new turn-around strategy. This paper will beg that in order to increase profit and shareholder jimmy the company must diversify its sales portf olio while alter its snapper competencies.! A change in corporate culture should be part of the process. Table of Contents: 1.0Introduction summon 2 1.1Description of the Organizationpage 3 2.0Developmentpage 3 2.1 train of Uncertainty in the Industrypage 3 2.2Strategic Postures and playpage 4 2.3Portfolio of Actionpage 5 3.0Key Success partpage 6 4.0Portfolio Planning page 7 5.0...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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