
The physical environment includes in butt in displays, logistic support, technical support, and customer go all are important to the client. By demonstrate a companys proceeds online for the consumer it fulfills the intervening variable. The dependent variable is the buying decision, the consumer intercommunicate several questions such as, How ofttimes to buy? Where to buy the product? and When to buy the product? These decisions depend on the inde pendent and intervening variables (Turban, K! ing, McKay, Marshall, Lee, & Viehland, 2008). By using personalization in e-commerce a company is referring to matching service, products, and advertising to individuals and their preferences based on what the company knows about the individual user (Turban, King, McKay, Marshall, Lee, & Viehland, 2008). The three steps, services of personalization are: personalized...If you want to institute a full essay, set it on our website: OrderCustomPaper.com
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