Teknosports (Bus 101) - Search Document

CASE 10 TeknoSport: Communicating to Prevent Change Priscilla S. Rogers University of Michigan, Ann bower AS A regional MANAGER of Sales for TeknoSport, you do the merchandising of all TeknoSport products and serve for four of the companys stores in the metropolitan cranial orbit of Helsinki, Finland. Founded in 1980 in Turku, a major city in west Finland, TeknoSport is a mid-sized, highly competitive retail barter specializing in sports cookery equipment with 19 of its own stores throughout Finland, Sweden, and Norway. In addition to offer standard brand-name products, the firm also has some(a) special products manufactured for it chthonian the TeknoSport label, products ranging from ski caps to electronic devices. allplace the years, TeknoSport has developed a reputation for selling technologically advanced(a) products and athletic product packages including electronic equipment, such as cardiac monitors, electronic weights, and video-playback systems. For example, TeknoSport recently won a mercenary sign to upgrade all the athletic equipment at the Kerttula Sports field of study in Raisio near Turku, as well as to ensnare video-playback systems for athletes and coaches to followup performance.

In fact, the Raisio tiedottaa (Raisio Informs), a city paper distributed spare to every household in Raisio, published a take in figment on this effort. It had a photograph of Olympic lucky medalist, Mr. Pertti Karppinen, and unmatchable of TeknoSports modernistic hires, Mrs. Anja Tirronen, demonstrating the state-of-the-art rowing machine TeknoSport installed in the Kerttula Arena. The bind compared Mr. Karppinens ro! wing ability with Mrs. Tirronens drawn-out experience about the rowing equipment. TeknoSports Sales Training weapons platform (STP) Since 1986, new hires for TeknoSports sales staff have been necessitate to established a rigorous, five-day Sales Training Program (STP). Although TeknoSport hires sales military unit with excellent athletic backgrounds, including both mulish experience and education...If you hope to get a full essay, regularise it on our website: OrderCustomPaper.com

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