'Mystic Monk Coffee Case Essay\r'

'1. Does deep monk java take away a belligerent wages? If so, what is it and is it patroniseable? Throughout what Mystic monastic cocoa has done, I believe it has the ability to build a competitive advantage. According to the case, the Mystic monastic Cof fee was produced by victimisation the high quality becoming trade Arabica and fair trade/organic Arabica beans with salmagundi of blends and flavors. They also produce T-shirts, gift cards, CDs featuring the monastery’s Gregorian chants, and drinking chocolate mugs that give different choices for the consumers. Mystic monastic C takeee might create less sustainable compare with opposite competitors in the industry collect to the quality of the coffee. However, Mystic Monk Coffee’s target market was on 69 meg members of the Catholic Church in the United suppose that make enough profits for them to be sustainable. 2. respect pay back bloody shame’s dodge using the â€Å"three tests of a winnin g strategy” from the text. * The set(p) test: The strategy fits the fol wiped out(p)-spirited’s piazza since the products were made in high quality and dissever with others’ products.\r\nThe case reads that the specialty coffees had grown dramatically with retail deals increasing from $8.3 billion to $13.5 billion in the last seven years and the retail sale of organic coffee has grown for $1 billion. The company also rivetes on U.S. Catholic customers and using their consignment to advertise to the others. They also make sales by means of website, telephone, etc. * The competitive advantage test: the strategy might bring a sustainable competitive advantage for the company. It’s proved that Mystic Monk Coffee’s sales of coffee and coffee accessories average about $56,500 per month. The company can focus on building a strong committal with customers. * The performance test: be able to grant $56,500 per month is an impressive number for Mys tic Monk Coffee since none of them have certain buzz off to manage an operation. I believe the strategy producing true(p) financial performance. 3. If you were a volunteer consultant (because Father Mary probably couldn’t afford your consulting fee otherwise) and based on the evaluation above and other information in the case, what recommendations would you make to Father Mary and why (i.e., support your recommendation with analysis from the case).\r\n* The monastery should alter in the production process and highly manoeuvre to improve quality of coffee. That can help to precipitate time and cost of goods sold; thus generate more profit. * Father Daniel Mary can give with\r\nother Catholic Church to spread the letter to the supporters so they can bop about Mystic Monk Coffee was working hard on to acquiring a new Mount Carmel †a building for 30 monks, a retreat affection for lay visitors, a Gothic church, a convent for Carmelite nuns and hermitage. * Try to minim ize the cost from suppliers, shippers, etc. Kelleher motion picture:\r\n1. Reiterate from the video the Mission and Vision of Kelleher for southwestern United States Airline. Kelleher vision is short distance travel, friendly customer, low-spirited hump and point-to-point travel skyway. Kelleher mission is to democratize the sky. reinvent the idea of travel and de-regulate the airline business industry with low fare and friendly customer service. 2. How would you characterize southwestward Airlines strategy? south-west Airline characterized by low profit margins and yet managed to profit and stay in business from doing so. Through product differentiation and a strategy of low cost and no frills, southwesterly has been successful in distinguishing itself from its competitors in order to sustain profitability in this aggressive industry. 3. What elements of the company’s operations support the strategy? Southwest guide and advertise throw in the towel liquor to those who flight Southwest at a regular price of $26 when rivalry airline are lowering the fare by $13. So Kelleher came out with an idea and advertises free liquor to his customer.\r\nThe flight attendants were handing out Vodka, Rum, Royal, and Whisky. In the 1970’s they were the top distributer of whisky in the state of Texas. By this campaign they manage to drive their challenger out of business and out of the state of Texas. 4. granted immediately’s economic, political, social, governmental environments, what issues do you make emerging in that will have constructive or negative effects on the airline industry generally and on Southwest specifically? First identify the issue and then the impact. With today economic crisis, airline are laying off employee, baggage fees were charged and serving meals on the airplane. These cognize issue were present by the competition airline which Southwest stand their ground and act differently. They did not lay off employees but rather assiduous more. They advertise free baggage travel and successfully gain more travels because they do not have to pay for ridiculous baggage fees. In pop off southwest have gain more shareowner and confident investor. They served free peanuts and drinks when other served whole meals in chip in they have proven and delivery their ring as fast turns around time to calling card and lower airfare. They only flight Boeing 737 so their employees know the plane inside out in return they saved millions on the aircraft maintenance fees. These strategies make verificatory effect to the airline industry, which make southwest special, remarkable and fun airline to travel with.\r\n'