Patchi Research Paper Example | Topics and Well Written Essays - 3250 words

Patchi - Research Paper mannequinTherefore, the Global Strategy and Competitiveness of the company is macrocosm highlighted in the authorship. Introduction Patchi was a company that originated from the in-between East in Lebanon. Since then, it has expanded to around five continents and excelled in telephone line. Patchi has created its unique name after being originated in 1974 and has 130 branches worldwide. Patchi is a brand name that has created its own goodwill by attaching the unique judgement of coffee berrys to celebrations and love. This is quite similar to the way the De Beers created a market for diamonds by relating them to love. Yet, the idea has created a permanent organize in the hearts of the people and hence, Patchi has attracted vivid brand loyalty. Patchi has outstood as a producer of premium and go around quality javas. The idea has been exacerbated from not only the consumption of chocolates but to create an emotional attachment as well. Thus, Patchi de als not only in chocolates alone but also in gifts that range from a physical body of occasions such as weddings, new born babies, graduations and other special occasions and celebrations. The outlets have the outdo quality chocolate that has been hand manufactured and adorned in a special manner so as to create a special aura. Thus, the market segmentation for Patchi is quite different from that of the regular chocolate segment. There are people throughout the world who consume chocolate merely because of their association with taste. entirely Patchi is a distinct name in the chocolate market and is usually associated with celebrations, presents and happiness. It is however, a fact that the chocolate is a non-durable consumer product that prevails in a very competitive market system. There are some(prenominal) buyers and sellers of chocolates and big names such as Cadbury, Nestle and Hersheys stand as tough competition. Thus, this paper would focus upon the global business and competitive strategies adopted by Patchi so as to survive in the market. Industry Situation History Chocolate, which is enjoyed today by millions of people all over the world, is one of the oldest inventions of mankind. It is genuinely a natural product obtained from cocoa seeds that are processed and manufactured so as to follow the taste requirements of people today. The first cocoa plantations were done by the Mayan Dynasty that dates back to 600 A.D (Chapter 1). These beans were high priced and were used as articles of trade as well as to make a drink called chocolatl. This beverage was very famed at that time. It was made by crushing the cocoa seeds and adding honey or vanilla spices (Chapter 1) so as to enhance its taste. Christopher Columbus is also said to have taken some cocoa seeds with him merely because of his speciality (Chapter 1). Thus, in 1520s this drink was introduced in Spain but with the added element of sugar in it (Chapter 1). The first chocolate grind was set up after the Industrial Revolution in Bristol in UK by Joseph Fry. Other factories that veritable within a short period of time included, Rowntree, Cadbury and Hershey. Thus, the chocolate factory became a profitable business for the people at that time. The chocolate was enjoyed by the aristocracy as well as by the habitual public. Moreover, the Industrial Revolution meant more jobs for people and hence, the chocolate factories provided ample employment and better working conditions. discipline It had then been realized that chocolate had