Performance of ITV1 Through the Firms Strategic Analysis Research Paper

Performance of ITV1 Through the Firms Strategic Analysis - Research Paper ExampleA turn out analysis is commonly used for the rating of a self-coloureds strategic decisions, both in regard to its internal and external environment. In the context of the SWOT analysis, four different aspects of the system of ruless environment are explored a) strengths, b) weaknesses, c) opportunities and d) threats. The first two categories refer to the internal organizational environment, while the last two are related to the firms external environment (Griffin 2011, p.68). Similar approaches have been used in order to explain the necessity of SWOT analysis as a tool for the strategic analysis of modern firms. According to Griffin (2011), the SWOT analysis is a valuable theoretical framework at the level that it emphasizes on both the firms internal and external environment, offering a clear view of the firms capabilities and challenges. Moreover, Hill and Jones (2009) note that the SWOT analysis proposes specific actions that a firm should take in order to improve its performance to identify opportunities, to evaluate the threats, to emphasize on its strengths and to eliminate, as possible, its weaknesses. In regard to the place of SWOT analysis, Henry (2008) notes that the particular framework can be more effective in the context of a competitive environment than in a worldwide environment (Henry 2008, p.61). It is implied that in non-competitive business environments the SWOT analysis could not be easily developed since no market pressures would exist, a fact that would minimize the value of certain of the elements of SWOT analysis.