Virgin Atlantic Essay -- essays research papers

staring(a) AtlanticMarketThe airline constancy was affected more(prenominal) than near by the tragic events of September eleventh 2001. There was an ready and significant reduction in rider demand, in particular across the due north Atlantic, and a tot of airlines became bankrupt. 9/11 was rapidly followed by go on challenges of SARS and the effect of the Gulf War. The industry is tardily rebuilding passenger confidence and recent traffic figures show signs of a recovery from 9/11. However, it is clear that in order to survive and cope in this challenge environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving wheel of helpers. airways with strong soil leadership, like pure Atlantic, should be most potential to emerge from the challenge strengthened.AchievementsThe brands achievements have been recognised by a number of prestigious award schemes. In recent days the airline has win a huge number of well prise awards including the Best large Haul pipeline Airline at the Business Travel Awards and FX and fancy Week awards for the Upper clear up Suite. In 2003, virgin Atlantic won the Business Superbrands Awards for the brand that most values its employees. In 2002, the airline won an array of awards including Best Business airline at Cond Nast Traveller Awards The guardian and Observer Awards Best Transatlantic Airline at the Travel every week Awards and in 2001 Virgin Atlantic won OAG Airline of the Year. In addition, the brand has been consistently voted as a Superbrand and in 2001 was accustomed Cool pitLeader placement by the Superbrands organisation.Despite tough trading conditions in 2003 Virgin Atlantic achieved a turnover of 1.4 billion and carried almost quadruple million passengers. narrationIn the early 1980s, transportation - rather than guest care - appeared to be the top priority of the airline industry. When Virgin Atlantic burst on to the scene offer ing not only disclose serv deoxyephedrine and lower berth costs for passengers but a commitment to ascribe the customer first, the effects were radical.The company was set up in 1984 when an Anglo-US attorney called Randolph Fields approached Richard Branson - the vernal and unorthodox chairman of the Virgin Group -with an inclination for a young airline that would fly between the UK and the US. Better cognize at the season as the leading light in the knowledge domain of pop and didder mus... ...the airline had limited marketing budgets and by attempting (and setting) a number of ocean and aviation records Virgin Atlantic was put heavily on the map.Brand ValuesVirgin Atlantic strives to provide the take up possible service at the best possible value. It is a distinctive, fun-loving and advance(a) brand, which is admired for its discussion and integrity. Judging from the results of a poll conducted by look for agency NOP the habitual also associates it with friendl iness and high quality. Virgin Atlantic also of late won an NOP World Business Superbrands Award for the brand most perceived to watch its promises.Things you didnt know aboutIn 1999 Richard Branson received a knighthood for his services to entrepreneurship. Virgin Atlantic employs over 200 Inflight Beauty Therapists to cast off Upper layer passengers beauty treatments in the air. Virgin Atlantic serves virtually 2.5 million ice cream bars and 120,000 bottles of champagne each year.The second-rate age of Virgin Atlantics fleet is around five age oldish - one of the youngest fleets in world aviation.Virgin Atlantic has recently spend two years and 50 million developing its award-winning forward-looking Upper Class Suite. Virgin Atlantic Essay -- essays research paper Virgin AtlanticMarketThe airline industry was affected more than most by the tragic events of September 11th 2001. There was an immediate and significant reduction in passenger demand, particul arly across the North Atlantic, and a number of airlines became bankrupt. 9/11 was quickly followed by further challenges of SARS and the effects of the Gulf War. The industry is slowly rebuilding passenger confidence and recent traffic figures show signs of a recovery from 9/11. However, it is clear that in order to survive and compete in this challenging environment, it is vital for airline companies to adapt and evolve, focusing on capturing the market with an ever-improving range of services. Airlines with strong brand leadership, like Virgin Atlantic, should be most likely to emerge from the challenge strengthened.AchievementsThe brands achievements have been recognised by a number of prestigious award schemes. In recent years the airline has won a huge number of well respected awards including the Best Long Haul Business Airline at the Business Travel Awards and FX and Design Week awards for the Upper Class Suite. In 2003, Virgin Atlantic won the Business Superbrands Awards fo r the brand that most values its employees. In 2002, the airline won an array of awards including Best Business airline at Cond Nast Traveller Awards The Guardian and Observer Awards Best Transatlantic Airline at the Travel Weekly Awards and in 2001 Virgin Atlantic won OAG Airline of the Year. In addition, the brand has been consistently voted as a Superbrand and in 2001 was given Cool BrandLeader status by the Superbrands organisation.Despite tough trading conditions in 2003 Virgin Atlantic achieved a turnover of 1.4 billion and carried almost four million passengers.HistoryIn the early 1980s, transportation - rather than customer care - appeared to be the top priority of the airline industry. When Virgin Atlantic burst on to the scene offering not only better service and lower costs for passengers but a commitment to put the customer first, the effects were radical.The company was set up in 1984 when an Anglo-US lawyer called Randolph Fields approached Richard Branson - the young and unorthodox chairman of the Virgin Group -with an idea for a new airline that would fly between the UK and the US. Better known at the time as the leading light in the world of pop and rock mus... ...the airline had limited marketing budgets and by attempting (and setting) a number of marine and aviation records Virgin Atlantic was put firmly on the map.Brand ValuesVirgin Atlantic strives to provide the best possible service at the best possible value. It is a distinctive, fun-loving and innovative brand, which is admired for its intelligence and integrity. Judging from the results of a poll conducted by research agency NOP the public also associates it with friendliness and high quality. Virgin Atlantic also recently won an NOP World Business Superbrands Award for the brand most perceived to keep its promises.Things you didnt know aboutIn 1999 Richard Branson received a knighthood for his services to entrepreneurship. Virgin Atlantic employs over 200 Inflight Beauty Therapists to give Upper Class passengers beauty treatments in the air. Virgin Atlantic serves approximately 2.5 million ice cream bars and 120,000 bottles of champagne each year.The average age of Virgin Atlantics fleet is around five years old - one of the youngest fleets in world aviation.Virgin Atlantic has recently spent two years and 50 million developing its award-winning new Upper Class Suite.