Quality Management Virgin Atlantic Essay

Comp either overviewSince it was founded in 1984, everlasting(a) Atlantic Airways has depart Britains second largest carrier serving the worlds major cities. Now based at both Londons Gatwick and Heathrow airports, it operates longsighted haul dishs to thirty destinations worldwide as far asunder as Las Vegas and Shanghai. unadulterated Atlantic has enjoyed huge popularity, winning top seam, consumer and duty awards from around the world. The airline has pi aceered a range of innovations setting new standards of assistance, which its competitors perk up subsequently sought to follow. Despite double-dyed(a) Atlantics egress the operate still remains customer driven with an emphasis on value for money, quality, fun and innovation. gross(a) Atlantic had carried around 53m passengers since it began operations and instantly employs almost 9000 people worldwide.ANALYSIS OF THE CASE STUDYThe Customer clear package from vestal airlinesThe Tangibles1-Comfortable seats2- Fair ly spacious lounge for business and first partition passengers 3- Overall tasty and exceptional option of nutrition and beverages is served4- Comfortable and cheerful atmosphere in the airplane.5- Reasonable pricing for the guaranteed service6- Well-organized envision selection for the inside of the plane such as the divorce seat and bed ideaThe Intangibles1- Caring and friendly safety valve attendants.2-In flight Internet connection.3-Highly advanced website with several checking choices such as the Check in, charge out in the Caribbean which allow customers to relax in their hotel. As the staff deliver the be oning passband, they take the luggage in a tell van to check it in the airport.4- Several fair packages serving several(a) customer demands.5- Enable customers to book other related inquiries such as booking a car, a hotel6- The website redresss all the needed information from acquire airport directions to inflight exercises.7- Enable customers to exchange their m oney at different locations.8- Cleanness and spruceness of the airplanes.9- Hip and trendy use for the logo.10- Brand recognition.11- Exceptional customer service such as personally calling customers before the flight meter to check if theyre in need for help. 12- Involving customers in their objective which is to invoke a profitable airline, that people fill out to fly and where people love to solve.13- Efficient customer complaints procedure even for non travelers.14- Efficient luggage claims procedure even in incidents occurrence* What atomic number 18 the heads of double-dyed(a)s product design? gross(a) has three product heads which atomic number 18 the savings and Premium Economys classes design, the Upper Class and a head for Clubhouses.* What kind of structure does the organization apply?The organization has a compressed structure.* What gave Virgins design a level of evaluate within the organization? Virgins design was granted celebrate by building relationshi ps and communicating the value of design in the organization.* What is the get ahead from the service design?The benefit is to ensure that the new designs of virgins services are improving and increasing customers satisfaction.*How does Virgin maintain a low staff upset even though their promotions are limited? Virgin maintains a low staff turnover in their design by keeping employees motivated and satisfied. The organization assures this prove by educating their design employees, involving them in training programs, applying a cross-functional share of ideas and teamwork.* What are the incentives of applying team works?Teamwork grants designers with the appropriate reward and grant fencers the achievement of the negotiated goals.*What is the in operation(p) focus of Virgin?Virgin airlines focuses on differentiation in design.*How does Virgin Atlantic operate within its era and resource constraints? Virgin executes its projections and designs activities through a company of wide project forethought system.*How is the project design processed?The design process undergoes R&D, Design Development and implementation.*What are the pegs of research and development of Virgin Atlantic? First,they start with product challenge in which the performance is monitored not to decrease or its raised. afterward that, the opportunity identifier pointedness begins where an idea is introduced into action by the group directors with the authorise fundings. From the OI, Virgin develops the product brief. Then, the project design is discussed in a dialogue form between the employees responsible for the project and the design team. Finally, the approval of the board is requested with a detailed presentation in hand.*What are the risks of the OI stage?Budgets and timelines limitations are critical to OI.*What is the aim of creating a dialogue for the project design? Creating a dialogue is important for the stakeholders because it assures them that their interests allo w be delivered within the time and money limits.*What are the reasons behind the meetings of Design Development? 1) The ITCM is held to ensure that the project design is applicable. 2) The PDR is held so that the manufacturers demonstrate their understanding of the project and correct any misinterepretation . 3) The CDR is held so that the designers and manufacturers both agree on the final design. 4) The FAI is to ensure that the manufacture products are as planned.*How does Virgin Atlantic minimize the risks of implementation? Virgin minimizes the implementations risk by reducing the expensive aircraft downtime and by storing products six months before the roll out.*Does Virgin outsource and if so in which activity?Virgin uses external agencies to help with creating different designs.*How does Virgin manage the work of the internal and external design groups? Virgin manage the work between these parties by establishing weekly meetings and increasing those meetings when needed. Als o, Virgin ensures that external groups hand their highest performance by giving them their space and keeping them separate from one another.*What are the methods used in improving Virgin service?Virgin collects information from internal customers, external customers, third parties. An example of internal customers are the senior mangers. Furthermore, Virgin provide customers with Xplane questionaries which are taken under musing by the designers even in seat sizes. Virgin also uses benchmarking data to improve its design satisfaction.* How did Virgin reached success with its new upper class addition? At first, the design team discussed a number of flat beds layouts with the managers. Then, they prioritized the features to ensure that the important features are included in the layout. After that, the design department ensured that the layout is safe and undergoes the regulations. Then, the layout of separate seats and sleeping areas was passed to the development stage after the a pproval of the board of directors. In addition, the seat features were analyzed and tried to ensure its performance.* In which way did the upper class concept cover customers retention? The upper class concept didnt only include a comfortable layout, it also included service factors such as limousine pick-up, in-flight massage, lightning specifications and dining options. Also, Virgin included customers in the assessment of its new service inquiry.In your opinion, how do you think Virgin airlines can improve their performance? I believe that Virgin consume reached a high performance and established a brand throw within the airlines sector. Thus, the best way to ensure their success is by benchmarking and quest improvements even in the small missing aspects. In the end, there isnt limit to the competing market.Primary problemHow will Virgin Atlantic airways division and position their firm in the market in order for them to pound their competitors and become market leader?Suppo rting detailsRichard Banson (the founder of Virgin Atlantic) believes that knowing the needs and asks of all customers is the best core competence, the Virgin Atlantic believes that they need to accommodate all the customers who can afford to pay for the ticket, entirely Virgin Atlantic dont practice the marketing segmentation. collateral problemHow will the Virgin Atlantic Airways maintain their good theme and their service?Supporting detailsThe Virgin Atlantic airways is known for its innovations, products, services, schedule, still the seats are tiny with no legroom in the premium sparing class.RecommendationsPrimary problemvirgin Atlantic airways need to identify their heading market so they can serve and do their job in effect and efficientlySecondary problemVirgin Atlantic should conduct a disciplinary action for their employees. Attendants should distribute a give care-list where passengers can write what they want freely either during the flight or after the flight, t hey can wish to buy presents instead of going to the duty free, by the wish-list the management will know the likes and dislikes of the passenger and this will result in avoiding complaints.REFERENCEShttp//www.designcouncil.org.uk/Case-studies/Virgin-Atlantic-Airways/Designing-the-Upper-Class-Suite/Quality management manualWorldwide flights Africa, Asia, Australia, Caribbean, UK and USA Virgin Atlantic. (n.d.). Worldwide Flights Africa, Asia, Australia, Caribbean, UK and USA Virgin Atlantic. Retrieved from http//www.virgin-atlantic.com/gb/en.htmlhttp//www.guardian.co.uk/business/virginatlanticResearch Methodology. (n.d.). Research Methodology. Retrieved from http//research-methodology.net/virgin-atlantic-airways/Virgin Strategy1. (n.d.). Virgin Strategy1. Retrieved from http//fr.scribd.com/ atomic number 101/60328463/Virgin-Strategy1Virgin Atlantic Airways Fleet Details and History. (n.d.). Planespotters.net Just Aviation. Retrieved from http//www.planespotters.net/ air hose/Vi rgin-Atlantichttp//www.virgin-atlantic.com/en/gb/careers/highlife/timeline/index.jspVirgin Atlantic Limited. (n.d.). PrivCo. Retrieved from http//www.privco.com/private-company/virgin-atlantic-limitedVirgin Atlantic Airways passenger Reviews and Customer Trip Reports. (n.d.). Virgin Atlantic Airways Customer Reviews. Retrieved from http//www.airlinequality.com/Forum/vir_atl.htmAirlineMeals.net Airline catering * the worlds largest website about airline catering. (n.d.). AirlineMeals.net Airline cater * the WorldsLargest Website about Airline Catering. Retrieved from http//www.airlinemeals.net/browse.php?id=2325https//www.virgin-atlantic.com/en/gb/manageyourflights/index.jspThe Economist. (n.d.). Retrieved from http//www.economist.com/blogs/gulliver/2012/12/virgin-atlantic